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Power BI measures vs calculated columns

by Debbie Edwards

Often a user tries to create a Measure and realises that the data item they want to use isn’t available, and it's hard to understand why. After a few times of this happening, the user switches to using calculated measures all the time, losing the functionality of the measure.

Columns vs Measures is a particularly misunderstood concept in Power BI




The evaluation context is important to note for both of these column creation methods.  This is the environment under which the formula is evaluated.

Calculated columns

The evaluation context for the calculated column is performed for each row

Example 1, I need to create an Order Total from Unit Price and Order Qty




This is correct for the Calculated column as the order total is created for every row.

Misunderstanding the measure and trying to do the same thing as a measure causes issues.




Note that Unit Price not in the list. It is not available to the measure - we will answer why later.

Calculated column data is stored in xVelocity in-memory database. The calculation is made before the model is queried by the user.  Calculated columns are good because there is a smaller virtual memory requirement when the user is interacting with the reports. However, they take up more storage in the database.

There are other advantages to the calculated column.





The cost bucket allows us to create a slicer in Power BI based on Low medium or high values. The DAX looks at each row and the new column is set before the model is queried.


Measures are used to calculate aggregates like Sum or Average.

Measures are created at the time of the query so they are not stored in the database.

Why could we not see Unit Price when we changed the 1st Example to a measure? Because Unit Price is at row level. The measure needs to be applied to aggregated values.

Example 2 – Get the order total of the low value items




First of all, notice the Sum around Order Total. The Sum aggregates the order total and allows this item to be available to the DAX query.

Cost bucket is available because all Low cost buckets are grouped first in order to find all the Low values.

Next Notice that the Sum of Low orders is not available in the data view pane because it doesn’t exist in the data in the way a calculated column does. We can see the Measure under fields to use within reports.


Measures are evaluated in this specific way:

  • The evaluation context is examined. DAX is selecting Low Priced items

  • The evaluation context is evaluated against the table. Order Total is being filtered on Low Prices

  • The Aggregation is applied SUM

  • Results are returned


What to use when


Calculated columns can be used when each row needs evaluating,

Measures are used for Aggregation.

Debbie Edwards's avatar

Debbie Edwards

Microsoft Specialist

Business Intelligence Consultant — I specialise in Microsoft technologies both cloud and on Premises. Power BI. Microsoft Azure: Data Factory, U-SQL and SQL, Data lakes, Databases, Logic Apps. (On premises) Reporting Services, Integration Services, Analysis Services, Synapse Analytics.

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