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Delivering a 5 year digital roadmap for long term success at the National Trust

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Client: National Trust

We brought together key stakeholders from the National Trust in design sprints to build their digital roadmap for 2020–2025.


The National Trust wanted to refine their digital offerings to thrive in an era of unprecedented change. They needed help clarifying their challenges, opportunities and goals for digital initiatives between 2020 and 2025, with a renewed focus on making the Trust more accessible and relevant to visitors.


We brought together a number of key stakeholders from the National Trust to participate in a Design Sprint process. Over an intense three-day period we explored their organisational context, known initiatives, and trends in the digital world to build a digital roadmap for 2020-2025.

This roadmap builds out an overarching mission into specific goals and themes for each year. It sets out activities for supporting the current portfolio of products, for core projects and initiatives, and for innovation projects.


The new digital roadmap provides a high level view of the possible shape of digital projects at the National Trust. Over the coming months, this vision will be tested, iterated and challenged to build a robust view of the period and guide the organisation on a path of dual transformation — putting equal effort into enabling efficiency in core operations and enhancing the visitor experience.

The project in numbers: 3 day sprint, 5-year roadmap, and 50+ initiatives
The project in numbers: 3 day sprint, 5-year roadmap, and 50+ initiatives
"The group worked really hard to define a broad vision and direction of travel for the Trust, as well as the steps needed to get them there. Having key stakeholders together for a focused period helped us achieve this really quickly."
Kjell Eldor TPXimpact
Kjell Eldor's avatar

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