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Insight

What’s yours is mine: how to share data effectively

Author: Paul Clough

Sharing Data
  • Service Data and AI
  • Sector Local government
  • Date 03 February 2022

Open data has enormous potential for everyday citizens as well as local authorities. Sharing it with intention can lead to more participation, value generation and trust in the local community.

Tim Berners-Lee called his vision for the internet ‘utopian’: a place where information could be shared freely so that all users had access to the most reliable, up-to-date and complete data for collaboration and innovation.

The reality is quite different. Organisations and governments keep the data they collect restricted, through methods like copyright and patent, making it off-limits to everyday citizens.

In the case of private, personal information this seems obvious. However, particularly in the case of local government data, generalised information on citizens is borne from the patterns of people’s behaviour. Therefore, it could be argued that it belongs to all.

‘The Open Revolution’ is a cause that rallies around this idea of data democratization - that each person is able to access and use data for any purpose - leading to groups like the Open Data Institute (ODI).

And the movement is gaining momentum. Sharing data openly is seen as key to ‘Unlocking the value of data across the economy’, one of five priority areas laid out in the government’s 2020 National Data Strategy.

Sharing data with the local community can lead to powerful, third-party innovation, and it should be the responsibility of all local governments to begin releasing more information in a secure and accessible way. Let’s learn how.

What makes data ‘open’?

Definitions of the term ‘open data’ vary, but they all refer to the fact that data is:

  • Available for anyone to use and share
  • Machine-readable and published in an open format (so that it is easy to process)
  • Provided under a license that allows for free reuse
  • Non-exclusive (no restrictions from copyright or patents, etc)
  • Guaranteed availability into the future (so users can knowingly rely on it)
  • Traceable, through any processing (so users know its origin and if they can trust it)

Open data can come from various sources. Personal open data can include property records, open corporate data exists through financial reports of public companies, and open government data can be released through generalised census information.

We also see it used in a range of fields. Museums, libraries and galleries publish information about the works and artefacts they hold, stock market information is made readily available to independent investors and weather services share their predictions openly.

How can open data benefit local communities?

When local governments share the citizen information they collect, it can lead to a number of benefits to the local community:

  1. Increased transparency and accountability with respect to public bodies and services

    The fields of open data and transparency are closely linked. Both value empowering citizens and holding institutions accountable. The 2004 World Development Report talked about an alternative chain of social accountability that open data enables:

    - Service users are provided with regular, open information
    - Service users act on that information by, for example, changing provider
    - Providers see these actions as consequential and respond constructively

    By putting the data in the hands of citizens instead of controlling its release, councils can foster a healthier relationship between themselves and those they serve.

  2. Increased efficiency and productivity of agencies

    In 2004, Sir Bruce Keogh persuaded fellow heart surgeons to begin publishing comparable data on their clinical results. This was to reduce mortality rates by identifying shared traits between patients to improve early detection and help to make sure the right options were chosen.
    In the seven years since the project began, the number of recorded deaths in English heart surgery units is 1,000 fewer -  thanks partly to insights gleaned from open data.

  3. Promotion of public participation, social innovation and job creation

    Open access to data can enable the creation of new services or tools by individuals or groups outside of government.

    XPLORIA aggregates data from sources like the census and deprivation index and presents it on a dashboard for citizens to understand the demographics of their local area (from living standards to socio-economic demographics or crime rate.)

  4. Unlock economic value and drive job creation

    The Innovation in Local Government Report, published by McKinsey in 2014, noted how: “The sources of value from open data identified in the report include new or increased revenue, savings, and economic surplus in seven domains: consumer finance, consumer products, education, electricity, health care, oil and gas, and transportation.”

    This was claimed to be down to the fact that open access to information “fosters the growth of innovative businesses, products and services,” and McKinsey estimated the potential total value in unlocking government data at $3tn.

So why aren’t more local authorities opening up?

The National Audit Office identified three key challenges blocking data use across central and local government:

  • Data is not always seen as a priority
  • The general quality of data is not well understood
  • There is a culture of tolerating and working around poor-quality data

When sharing data with citizens, several other issues also become apparent.

Private personal information must stay that way, so bad actors reengineering data to find individuals’ information is a threat and the potential court case of exposing protected data is a risk councils don’t want to take.

This privacy concern must be taken seriously. Research from Nature.com found that 99.98% of Americans would be correctly re-identified in any anonymised dataset using 15 demographic attributes.

But there’s a more obvious challenge to operating transparently. What if the data you share reflects poorly on existing services? While open data can lead to innovation and improvement, some authorities won’t want to open themselves up to criticism as well.

And these challenges don’t even account for the fact that many councils are overworked and don’t have the time to embark on lengthy open data projects which don’t drive immediate value.

But authorities the world over have been quick to address these concerns. The Centre for Government Excellence in the US has produced a list of responses to common challenges. For example, how providing clear context and building a narrative around data can stop users from misinterpreting it and make the case for additional resources if the numbers are ‘poor’.

Meanwhile, tactics like aggregating geographical data to the nearest neighbourhood or street, will help to keep individuals protected.

How to start opening up data

There are three key steps to an effective open data strategy.

1. Providing the data

This is the practical work - selecting the right data to make available, packaging it up through tools like data visualisation, adding key context and narrative, and then releasing it.

2. Managing the risks

Local councils are the curators of the data they collect, not the sole owner, so must work to safeguard it. The biggest threat to citizens from these types of projects is re-identification (the ability to piece together select data to find its source) but there are several steps that can be taken.

No personal data directly identifying a person should appear in public data. So you should:

  • Carefully consider how data points could be combined to identify individuals directly. One example is people’s movement - a home address and a work address is a fairly unique combination and could be used, with census data, to find the names of individuals.
  • When creating statistics and reports try to ensure the data cannot identify individuals, e.g. report at a group or aggregate level.

Even without the threat of re-identification, there could still be data which could be a proxy to identify private information. Medicines or tests could lead to inferences on procedures among patients. Certain location data could reveal religion (mosques, churches) or sexual orientation (bars, clubs).

These precautions all rely on councils taking an open-minded look at their data sets and working hard to identify all the potential ways it could be pieced together to create inferences. It’s a step that must be taken for every release and only grows in importance as more data is made available.

3. Engaging the local community

If local councils want to encourage enterprising, they must engage with the community. The most successful open data projects are community based, where people actively use the open data, build on it and maybe even correct it.

The government is also well positioned to push private companies and other stakeholders to add their private data to the network. The more open data published, the greater the opportunity and potential to create value. The ODI has created free toolkits for public and private businesses to share data to the appropriate standards.

Achieving the highest standards in open data

If you’re sharing data with the intention that it will be further used and built upon, then it can’t just be dumped online. One of the key definitions we mentioned at the start was that open data should be machine readable and published in an open format. Maintaining a degree of standards is necessary if you want your open data project to succeed.

Tim Berners Lee produced a scale of one to five for ranking open data sets. The bare minimum is to make your data sets available on the web through an open license. As you go up the scale the potential for collaboration and value generation is made easier.

By meeting standards (like those published by the UK government) it’s easier to share and integrate data. There is a clear, shared understanding of how the data is represented and that it’s in a form you expect and can begin work with.

Examples of successful open data initiatives

The Local Government Association (LGA) provides examples of open data projects being carried out by local authorities. A good example of a successful open data initiative is the Leeds Data Mill (LDM).

Established in 2014, the LDM was designed to encourage the release of data from Leeds City Council and other external organisations. A councillor on the project said, “to many, spreadsheet files aren’t interesting; visualisation makes [data] valuable. We wanted the dashboards to be about telling stories and making sense of the data.”

The LDM is an engagement platform designed to release and encourage the use of open data from the council and other external organisations. The platform is driving collaboration, innovation and engagement within the city. However, the key was not just building the technology but developing standards to enable data to be shared and recruiting data champions within the organisation to contribute and manage data release proactively.

The platform also exposes datasets via dashboards that are accessible to the citizens of Leeds, enabling them to fully engage with the data and gain the most value from making data open. The LDM demonstrated that producing open data isn’t just about dumping it carefree in a public depository. In practice, projects need to do more to drive collaboration, innovation and engagement.

Going forward

Local authorities will likely face more pressure to make the datasets they care for more open and available to a wider audience. And it won’t be easy. There will be much work in making it happen, from selecting and preparing data and changing the organisation’s culture and mindset around sharing data to being proactive in delivering data analytics insights and services to citizens. 

In the future, our cities will be ‘smart cities’ that can deliver real-time information to citizens leading to some really interesting use cases: the potential to see traffic light outages, graffiti removal and pothole restoration in real time. And the result? Citizens will feel more connected to their local area and better understand and appreciate council work.

Ultimately, sharing information will always lead to more informed, collaborative output. Open data empowers everyone - councils, citizens, private businesses - to make better decisions about resources and communities at a local level.

 


Paul Clough's avatar

Paul Clough

Head of Data Science and AI


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