At his recent session for the MuseumNext Digital Summit, our own Head Strategist Martijn van der Heijden shared his invaluable Digital Monetisation Canvas developed specifically to help museums and cultural attractions plan their online experiences and realise their digital revenue potential.
In his presentation, Martijn walks through a series of research and insights which helped inform the development of the Digital Monetisation Canvas, as well as real world examples of how this thinking has been applied by museums around the world.
Catch the session below.
